Ghibli for Yomiuri Shimbun

I've been seeing this commerical on TV quite often recently. Only yesterday, did I realize it was created by Studio Ghibli. They really are branching out into lots of different ventures: commericals, movies, tv, video games...

This commercial is for publishing giant Yomiuri Shimbun, which supposedly has the largest circulation in the world, and is the owner of the Yomiuri Giants baseball team, among other things.

What do you think? It's not quite the Ghibli I'm used to, but I'm sure they have a variety of young directors nowadays.